We help businesses tell their unique stories and build their brand through human-centered strategy, marketing communications
and design.
About
People’s needs are at the center of our strategy, so brands can make meaningful connections and be memorable.
We work closely with in-house teams to offer objective, senior-level perspective on key brand and marketing challenges.
We draw on our network of expert researchers, namers and designers to deliver human, considered solutions.
We’re adept at leading global teams across disciplines, cultures, languages and time zones. We seek lasting relationships with partners who share a commitment to building great brands with human insights and design thinking.
“Gold Brand Group aligns strategy with patient needs, and surpasses expectations, delivering on every aspect of branding, marketing and design for our product portfolio.”
— Anton Petkov, Associate VP, Head of BGM & mHealth Solutions, Sanofi
Strategy
We uncover your brand truth — a simple idea that expresses your unique value and will guide brand decisions
Services include
- Competitive Landscape
- Consumer Insights
- Audits + Analysis
- Brand Positioning
- Brand Architecture
- Messaging Strategy
- Product Ideation +
Co-Creation Workshops
Services
Communication
We develop an integrated plan that includes messaging, proof points and bespoke tactics to reach your internal and external audiences
Services include
- Messaging
- Claims
- Storytelling
- Copywriting
Design
We translate insight into identity; this may include a new name or visual language (logo, color palette, typography and imagery)
Services include
- Naming
- Brand Voice
- Logo Creation
- Brand Voice
- Visual Language
- Guidelines
Method
People-First
By aligning strategy with people’s needs, we humanize brands
Simple
We cut through the chaos with clear, actionable solves
Collaborative
We value and facilitate diverse people, viewpoints and disciplines to share insights
Design-Driven
We transform insights into identities and bring brands to life through thoughtful, human design
“I’ve come to know Gold Brand Group as a highly reliable, responsive partner who delivers excellent brand strategy work on every project.”
— Karen Heidemann, Head of Communications, Roche Diagnostics
People
Wendy Gold, Principal
Wendy brings more than 20+ years of experience in branding and design to GBG. She advises global clients on their brands across categories with a strong track record in healthcare and tech.
Prior to GBG, Wendy held senior strategy roles at some of the world's best brand consulting firms in New York and San Francisco. At Desgrippes Gobé and Landor Associates, she led multidisciplinary agency teams to develop and launch company brands across the full customer experience. She was instrumental in building Landor's digital branding practice and began her marketing career at internet pioneers, PointCast and Ikonic Interactive, during the early days of the web.
Wendy has been recognizeed by CivicAction as a rising city leader for the inaugural DiverseCity Fellowship which sparked her passion for equitable design. She teaches inclusive design workshops at OCAD University (Toronto) and ENSCI-Les Ateliers (Paris) and is a Program Advisor and Innovator at the Brookfield Sustainability Institute.
“GBG is a great marketing ally with a deep understanding of branding and design strategy.”
— Seema Batavia, Former Global Marketing Manager, LifeScan
Clients
From start-ups to global Fortune 500 companies, we work across categories with a focus on healthcare, technology and digital media.
