We help businesses tell their unique stories and build their brand through human-centered strategy, marketing communications and design.
About
People's needs are at the center of our strategy so that brands make meaningful connections and become memorable.
We draw on a network of seasoned researchers, namers, strategists and designers. Every member of our team has senior-level B2B and B2C experience.
At GBG, we work closely with in-house teams to deliver bespoke solutions tailored to each client project.
We seek lasting relationships with partners who share a commitment to building great brands with human insight and design thinking.
“Gold Brand Group aligns strategy with patient needs, and surpasses expectations, delivering on every aspect of branding, marketing and design for our product portfolio.”
— Anton Petkov, AVP, Head of Global Marketing Diabetes Devices + Solutions
Strategy
We conduct research and analysis to uncover your brand truth — a powerful, simple idea that expresses your unique value and guides brand decisions
Services include
- Stakeholder Research
- Competitive Analysis
- Category Trends
- Brand Audit
- Brand Positioning
- Brand Architecture
- Naming Strategy
Services
Communications
We develop naming and storytelling frameworks including strategic pillars, messaging and compelling proof points.
Services include
- Naming
- Messaging
- Marketing Claims
- Storytelling
- Copywriting
Design
We bring brands to life through design. Our visual identity systems may include a logo, color palette, typography and imagery.
Services include
- Visual Identity Systems
- Branded Assets
- Usage Guidelines
Method
People-First
By aligning strategy with people’s needs, we humanize brands
Simple
Clarity is our strength. We simplify everything we do to deliver meaningful results
Collaborative
We are adept facilitators, leading global teams across disciplines, cultures and time zones
Design-Driven
We transform insights into identities through thoughtful design
“I’ve come to know Gold Brand Group as a highly reliable, responsive partner who delivers excellent brand strategy work on every project.”
— Karen Heidemann, Head of Communications, Roche Diagnostics
Leadership
Wendy Gold, Principal
Wendy Gold is the Founder of Gold Brand Group with more than 20 years of global brand consulting experience. She leads all GBG client engagements and strategy development.
A seasoned strategist and facilitator, Wendy advises clients across categories on their brand, specializing in healthcare and tech. She has led teams to brand early-stage startups, transform iconic company brands and develop and launch new products including 15 medical devices and digital health solutions.
Prior to founding GBG, she held senior brand strategy roles at some of the world's best branding firms including Desgrippes Gobé and Landor Associates. At Landor, she was instrumental in building the firm's digital branding practice. She started her marketing career at internet pioneers, PointCast and Ikonic Interactive in the early days of the web.
Wendy has been recognized by CivicAction as a rising city leader for their inaugural Fellowship program. She taught at design schools including OCAD University and George Brown College and is an Innovator and Program Advisor at the Brookfield Sustainability Institute.
“GBG is a great marketing ally with a deep understanding of branding and design strategy.”
— Seema Batavia, Former Global Marketing Manager, LifeScan
Clients
Our expertise spans diverse categories with particular depth in healthcare and tech.
